The Green Leaf

WEfficiency: Crowdfunding to help non-profits

May 30th, 2014

Crowdfunding is such the thing to do these days.

Now, with the Blue Planet Foundation's launch of WEfficiency, you can donate or loan money to a non-profit group, specifically with the intention of helping it become more energy-efficient.

It's a win-win because a $1 donation can turn into $4 in energy savings. A $10,000 lighting retrofit, for example, can save the non-profit up to $40,000 over its lifetime. The non-profit's investment in energy efficiency measures results in immediate energy savings.

You can opt to give the non-profit a loan (called a "loanation") and get your money back, or you can give an outright donation.


The first three non-profits that are giving WEfficiency a shot are YWCA Laniakea, Damien Memorial School and Hawaii Public Radio.

To boost the kick-off of WEfficiency, Hawaii Energy, a ratepayer-funded energy conservation program , is offering matching "loanations."

Gov. Neil Abercrombie joined Honolulu Mayor Kirk Caldwell and the Blue Planet foundation board of directors in presenting the first "loanations" to representatives from the three non-profit groups last Thursday (May 22) to kick off the program.

In 2013, WEfficiecy, which was developed by Honolulu-based solutions agency Sudokrew, was formally recognized as a Clinton Global Initiative Commitment to Action.

To make a "loanation," visit


Posted in Blue Planet Foundation, Energy, Green non-profits, Hawaii Energy | Comments Off on WEfficiency: Crowdfunding to help non-profits

Comments are closed.

Recent Posts

Recent Comments