By Nina Wu
Crowdfunding is such the thing to do these days.
Now, with the Blue Planet Foundation's launch of WEfficiency, you can donate or loan money to a non-profit group, specifically with the intention of helping it become more energy-efficient.
It's a win-win because a $1 donation can turn into $4 in energy savings. A $10,000 lighting retrofit, for example, can save the non-profit up to $40,000 over its lifetime. The non-profit's investment in energy efficiency measures results in immediate energy savings.
You can opt to give the non-profit a loan (called a "loanation") and get your money back, or you can give an outright donation.
To boost the kick-off of WEfficiency, Hawaii Energy, a ratepayer-funded energy conservation program , is offering matching "loanations."
Gov. Neil Abercrombie joined Honolulu Mayor Kirk Caldwell and the Blue Planet foundation board of directors in presenting the first "loanations" to representatives from the three non-profit groups last Thursday (May 22) to kick off the program.
To make a "loanation," visit www.wefficiency.org.