By Nina Wu
Check it out!
Method is introducing what it calls "the world's first bottle made with ocean plastic" for its new 2-in-1 dish and hand soap.
It's made partially from plastic debris that Method employees hand-collected from Hawaii beaches over the last year and a half, in partnership with non-profit groups including the Kokua Hawaii Foundation and Sustainable Coastlines Hawaii.
Just two weeks ago, Sustainable Coastlines Hawaii organized a beach cleanup at Kailua and Lanikai, where more than 700 volunteers collected 11,306 pieces of microplastic.
The San Francisco-based company worked with Envision Plastics to recycle the plastic debris into bottles, which are a combination of ocean plastic and post-consumer recycled plastic. The result is a gray resin.
Method, which makes green cleaning products, introduced the bottle to help raise awareness about the several million tons of plastic that pollute the ocean and harm the marine populations every year.
According to Method:
>> Plastics are estimated to represent almost 80 percent of the total marine debris floating in the world's oceans.
>> On average, there are 46,000 pieces of plastic swirling in each square mile of our oceans.
>> Every year, at least 1 million sea birds and 100,000 sharks, turtles, dolphins and whales die from eating plastic. (You've seen the laysan albatross with stomachs full of plastic).
>> Fish in the middle depths of the Northern Pacific Ocean are ingesting up to 24,000 tons of plastic per year.
>> A total of 267 species around the world are harmed by plastic: 86 percent sea turtles, 44 percent seabirds and 43 percent of ocean mammals ingest or become tangled in plastic (Remember the beached whale on Kauai that biologists later found had swallowed plastic?)
"Through this new and innovative use of recovered ocean plastic, we hope to show how design can be used to tackle environmental problems," said Method in its card description. "We're not saying that the solution to the ocean plastic problem is making bottle out of trash, but by doing so we can prove that there are alternatives to using virgin materials — like PCR plastic, which we use in all of our bottles. By recycling + reusing existing plastic, we can turn off the tap."
Method's ocean plastic bottles of dish + hand soap hits the shelves at Whole Foods Market nationwide this week for $4.99. The biodegradable formula is available in two fragrances: sea minerals or sweet water. Also available at methodhome.com.