The Green Leaf

Hawaii's first carrotmob

November 16th, 2011
Get ready for Hawaii's first Carrotmob this Saturday at The Wine Stop. Photo from

Get ready for Hawaii's first Carrotmob this Saturday at The Wine Stop. Photo from

Get ready for Hawaii's first Carrotmob.

What is Carrotmob, you ask? It's "a new way for people to change businesses. In a boycott, everyone loses. In a Carrotmob, everyone wins." It's a concept started by a San Francisco-based non-profit. You can watch a cartoon explanation here.

LOGO FACEBOOKThe state's first carrotmob is being organized by KYA Sustainability Studio, which is encouraging shoppers to buy a bottle of wine or beer between 1 to 5 p.m. this Saturday (Nov. 19) at The Wine Stop at 1809 S. King St.

Here's how it works: KYA Sustainability Studio organizes Carrotmob, encouraging people to shop at The Wine Stop this Saturday afternoon. The Wine Stop, a local business, has agreed to direct 80 percent of sales generated by Carrotmob towards a retrofit of the building's energy system. (KYA Sustainability Studio, by the way, is just down the street from The Wine Stop).

For every $20 spent, mobbers will also receive raffle tickets for prize giveaways sponsored by Mobi PCS.

The Wine Stop — which is owned by Kamehameha Schools grad Liane Fu and business partner Kim Karalovich — has already had an energy audit completed of its small, orange-colored, one-story store, complimentary of Energy Industries LLC. The Wine Stop plans to replace existing lights with more energy-efficient LED lights, and install Energy Star rated walk-in refrigeration components. It also hopes to save up for a full air-conditioning retrofit as well as a solar PV system down the line.

"It makes sense because if we continue using our natural resources to the extent that we are, then it's going to be a horror movie," said Fu. "Right now, we don't feel it, but in the future it will be felt. I feel that we need to focus on sustainable choices now to prevent disaster in the future."

It's also a creative way to help Hawaii reach its goal of energy independence. Let's hope there will be more carrotmobs to come. You can learn more by visiting

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