Get ready for Hawaii's first Carrotmob.
What is Carrotmob, you ask? It's "a new way for people to change businesses. In a boycott, everyone loses. In a Carrotmob, everyone wins." It's a concept started by a San Francisco-based non-profit. You can watch a cartoon explanation here.
The state's first carrotmob is being organized by KYA Sustainability Studio, which is encouraging shoppers to buy a bottle of wine or beer between 1 to 5 p.m. this Saturday (Nov. 19) at The Wine Stop at 1809 S. King St.
Here's how it works: KYA Sustainability Studio organizes Carrotmob, encouraging people to shop at The Wine Stop this Saturday afternoon. The Wine Stop, a local business, has agreed to direct 80 percent of sales generated by Carrotmob towards a retrofit of the building's energy system. (KYA Sustainability Studio, by the way, is just down the street from The Wine Stop).
For every $20 spent, mobbers will also receive raffle tickets for prize giveaways sponsored by Mobi PCS.
The Wine Stop — which is owned by Kamehameha Schools grad Liane Fu and business partner Kim Karalovich — has already had an energy audit completed of its small, orange-colored, one-story store, complimentary of Energy Industries LLC. The Wine Stop plans to replace existing lights with more energy-efficient LED lights, and install Energy Star rated walk-in refrigeration components. It also hopes to save up for a full air-conditioning retrofit as well as a solar PV system down the line.
"It makes sense because if we continue using our natural resources to the extent that we are, then it's going to be a horror movie," said Fu. "Right now, we don't feel it, but in the future it will be felt. I feel that we need to focus on sustainable choices now to prevent disaster in the future."
It's also a creative way to help Hawaii reach its goal of energy independence. Let's hope there will be more carrotmobs to come. You can learn more by visiting www.carrotmobhawaii.com.